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Reach the Right Audience: The Importance of Relevance in Personalized Ads


Have you ever felt like your phone is listening to you or tracking you across different websites/social media platforms? Well, you may be correct. That's the idea behind personalized ads! Advertisers tailor the ads you view by collecting data across platforms about your behavior, interests, and demographics. Your personalized ads show you products you've recently searched for or suggest items that align with your hobbies and interests. Ultimately, personalized ads aim to create an engaging and enjoyable experience for users and advertisers.


Personalized ads are growing in popularity, which is good news for consumers and businesses. In fact, according to Adlucent, 71% of users prefer personalized ads. Personalization prevents consumer fatigue and ensures consumers view ads for products and services that interest them. In turn, this will increase a business's engagement and conversion rate. Ads are not always relevant to you. Some consumers are hard to reach, especially users that are frequently online. Therefore, relevant messaging is crucial. Research shows that consumers are twice as likely to click through a personalized ad than a generic one.


If your business isn't promoting personalized ads, now is the time to start. Knowing your consumer habits, interests, and purchasing history is very beneficial; however, collecting data can be time-consuming. You also want to be cautious of how specific a personalized ad should be. It's best to target their interests, wants, and needs while avoiding using their actual name in the ad, as 71% of people would not like seeing their name used in an ad.


If you would like our help navigating the world of personalized ads, contact us today!

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