
Programmatic advertising is a beneficial approach to advertising for a variety of reasons.
This type of marketing allows you to reach your audience wherever they're consuming media through demographic and geographic targeting. As discussed in our last blog, programmatic advertising finds your audience using contextual and third-party sources and serves them with ads on connected devices, websites, and apps. These things do not need to be relevant to your business since you are targeting an audience that is likely to take the desired action you are looking for. Because of this, programmatic advertising can work for just about any goal and business.
Types of Programmatic Ads
Businesses that are new or new to marketing need to promote brand awareness. Programmatic advertising can help you reach more customers. It can be done through video ads on connected TVs (streaming services such as Roku) or a video placement on a local news site. If your goal is to increase website traffic and learn more about your business, then running a display campaign can reach your target audience on their favorite websites or apps. These are often made up of text-based, image, or video advertisements and push the consumer further down the purchasing funnel. Another option is to create blogs on your website with information about why it could be a good fit for a consumer. In this instance, you can run a Native ad (placements that appear in articles that link to your website) to educate the consumer on your product or service. Finally, if your goal is to get someone to take action on your website, such as fill out a form or make a purchase, you can use display banners that have a clear CTA (call to action), such as Call Now, Request More Information, or Buy Now. Additionally, DSPs (Demand Side Platforms) allow retargeting, so you can take the users that are driven to your website and retarget them with ads to persuade them to take further action.
There are many uses for programmatic advertising, but they are not unique to certain industries or types of businesses, which makes programmatic advertising a great benefit to any business. For more information about programmatic advertising and how it can work for your business, contact us today!
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